Ideas. Aesthetics. Code.

The Studio

View Source is ideas, aesthetics, and code. We're a creative partner for brand and digital, removing the barrier between idea and implementation.

New York Studio 79 West St #204 Brooklyn, New York USA

View Source Design Studio New York City Greepoint Brooklyn Office Lobby

Clients

  • Pantone
  • Harry’s
  • Vogue Italia
  • Moonbeam
  • TekniPlex
  • Edie Parker
  • Aura Bora
  • SQIRL
  • New York or Nowhere
  • PLINK!
  • Spring Place
  • Les Filles
  • Transatlantic
  • Marla Aaron
  • Rasasvada
  • LaQuan Smith
  • Banza
  • Bandit Running
  • Bo-House
  • University of Minnesota
  • First Street Foundation
  • Cadence
  • Cumulus Coffee
  • Palm Tree Crew
  • iTechArt
  • Caudalie
  • UnHide
  • General Assembly
  • DAX Design
  • Stickbulb
  • Touchland
  • Better Booch
  • Cityblock
  • Raymond Nicolas
  • Eboost
  • BelliWelli
  • Ruby
  • Magic Spoon
  • Gotham Greens
  • Luminary
  • Invisible North
  • Newfront
  • AEG

Ideas.

There’s a time for mistakes, where we interrogate what’s known, peel back the layers, consider the references, then sit back and purely think about the possibilities without the burden of references. The key is to avoid being a perfectionist; hand and brain, closed eyes, open eyes. Put it all down on the table and avoid the temptation of the obvious. Divergent thinking over the convergent.

Aesthetics.

There’s a time for craft and intention, where there are of course unknowns to be explored, and the knowns are brought to life in a skillful manner. Theory is pushed into output and in the end one’s perception is under constant improvement. It is not so much about seeing what no one has seen, but to build what nobody has thought yet about what everybody sees.

Code.

There’s a time when it all simply has to work. Although it may be nonconformist, the standards must be understood in order to build successfully away from the easily-forgotten standard. This is about the alloy of clarity and complexity, and when it’s really right, it materializes on the page in way where utility and soul are harmoniously symbiotic.

Services

  • Brand Identity
  • Brand Strategy
  • Campaign Creation
  • Content Creation
  • Product Design
  • UI Design
  • Shopify and Shopify Plus
  • Booking Platforms
  • Editorial Platforms
  • Conversion Optimization

Ross Vandenhoeck Partner + Experiential Director

Klaus Chin Senior Developer

Klaus Chin

Jen Hung Developer

Erica Silver Senior Designer

Jen Yuan Partner + Experiential Director

Chin Yuan Development Manager

Annie Chen Designer

Taipei Studio 9F, No. 156, Sec. 3, Minsheng E. Rd., Songshan Dist., Taipei City, Taiwan

Andrew Rutledge Partner + Creative Director

Andrew Rutledge Creative Director and Partner of View Source

Irene Chang Senior Developer

Yeti Dog, sometimes in office

Kun Yang Developer

A creative partner for branding and digital
Ourstudioremovesthebarrierbetweenideaandimplementation