There’s a time when it all simply has to work. Although it may be nonconformist, the standards must be understood in order to build successfully away from the easily-forgotten standard. This is about the alloy of clarity and complexity, and when it’s really right, it materializes on the page in way where utility and soul are harmoniously symbiotic.

Code.

Andrew Rutledge
Partner + Creative Director
future@view-source.com

Careers

There’s a time for craft and intention, where there are of course unknowns to be explored, and the knowns are brought to life in a skillful manner. Theory is pushed into output and in the end one’s perception is under constant improvement. It is not so much about seeing what no one has seen, but to build what nobody has thought yet about what everybody sees.

Aesthetics.

Brendan McAuliffe
Design Director

Team trips upstate to Hudson, NY

Marla Aaron

Invisible North

Vogue Italia

The source is art, the source is human, the source is non-binary, it is insect, cosmic dust, prose, poetry, dirt, space, time and space-time.

Through peeling back the layers to seek the source, our studio constantly develops new eyes. Our vision is to align ideas, aesthetics and code into one. Ultimately they are one, they are the source. Because the fact is, the source is a vision, the source is code, the source is art, the source is human, the source is non-binary; it is insect, cosmic dust, prose, poetry, dirt, space, time and space-time.

The combination of one thing with another is how we build the world around us. That is the basic form of an idea. One idea leads to another, influencing and influenced through their interaction. Draw from the source as a resource, observe and listen quietly, withhold judgement. Question what is this ‘*me’* and direct focus to how can this ‘*me’* becomes ‘*we’;* that is precisely when one starts thinking about ‘*us’*. Anything can be improved, and as humans we tend to forget what the current world was like before x, y and z existed.

The source of our present is in constant evaluation as the world and the future is insistent on the new. The source allows us to have a point of view, many points of view in fact, multidimensional. We know what we don’t know, and that’s always where we start. Because asking “what else is out there that we haven’t figured out yet?” and “what do we think about what everybody sees that nobody has thought yet?” are much better questions than “what is working that everyone else is doing?”.

Our approach

Ross Vandenhoeck
Partner + New Projects
studio@view-source.com

New Business

Lu Yu
Digital Design Director

Bandit

Banza

Klaus Chin
Senior Developer

Rasāsvāda

Erica Silver
Senior Designer

View Source is ideas, aesthetics, and code. Our studio removes the barriers between idea and implementation.

The Studio

Taipei City Studio
No. 21 Zhongshan S Road
Zhongzheng District
Taipei City, Taiwan

Chin Yuan
Development Manager

Capture One

Sounds

Aura Bora

Ross Vandenhoeck
Partner + Experiential Director

Andrew Rutledge
Partner + Creative Director

William Gray

Jen Yuan
Partner + Experiential Director

Touchland

Jen Hung
Developer

General Assembly

Irene Chang
Developer

There’s a time for mistakes, where we interrogate what’s known, peel back the layers, consider the references, then sit back and purely think about the possibilities without the burden of references. The key is to avoid being a perfectionist; hand and brain, closed eyes, open eyes. Put it all down on the table and avoid the temptation of the obvious. Divergent thinking over the convergent.

Ideas.

View Source x Source Adage "Hudson 314" candles

Bo-House

NAMESAKE

Brand Identity

Brand Strategy

Campaign Creation

Content Creation

Product Design

UI Design

Shopify and Shopify Plus

Booking Platforms

Editorial Platforms

Conversion Optimization

Services

MJ Song
Graphic Design Intern Summer 2022
Rhode Island School of Design

NYC Studio
37 Noble Street
Brooklyn, New York USA

The Digital Party

First Studio Party
Château View Source's Premier Summer Soirée

LDMA

Transatlantic

UnHide

Better Booch

Annie Chen
Designer

Bandit Campaigns

Umamicart

Les Filles

Interviewed by The Brand Identity

Daydreamers

Pantone

Edie Parker

SQIRL

Harry’s

Vogue Italia

PLINK!

Clair Obscur

Breef

Spring Place

Sounds

Les Filles

Transatlantic

Marla Aaron

Rasasvada

William Gray

LaQuan Smith

Banza

LDMA

Andrew Rhoda

Umamicart

Bo-House

Palm Tree Crew

iTechArt

Caudalie

UnHide

General Assembly

DAX Design

Stickbulb

Touchland

New York or Nowhere

Bandit Running

Better Booch

Cityblock

Raymond Nicolas

Eboost

Belli Welli

Aura Bora

Ruby

Magic Spoon

Gotham Greens

Luminary

MoFe

Invisible North

Artemis

Howl

Contact Sports

Newfront

9m88

Memento

AEG