Campaign concept for the launch of Bandit Running's Performance Collection. They came to use with a tagline. "The community-centered design update to your performance running apparel." We turned it into an imaginary operating system update called Bandit OS 2.0 Centricity™. The entire campaign was shot by Gregory Wikstrom and compiled by our team with a lot of help from BestServedBold.
Prior to Performance was the Parks Campaign, focused on all of the oddities and unusual activities and characters to be found in New York City's parks. Our unique representation of the Bandit Parks Collection authenticated Bandit’s tight connection with the city of New York. We centered the campaign around this single idea, a Guide to NYC parks.