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General Assembly Pizza opened in 2017 on a mission to bring better pizza to the people. We helped them keep with that mission, as they revolutionized the pizza process with their frozen pies. Our dynamic brand identity that personifies the act and anticipation of baking a pizza, paired with a a plaette and illustration turning tradition on its head, allowed them to do more than change the game. Together, we’re building a pizza-powered community like no other.
Brand identity, content creation, responsive design, and development for General Assembly Pizza, a chef-made, freshly-frozen pizza company that combines old-world technique with new-world flavours.