Moonbeam
We partnered with the team to reposition Moonbeam for its next chapter: one where builders, users, and contributors alike could see themselves in its vision. Through strategy, identity, 3D design, and a fully reimagined website, we brought clarity to complexity and elevated the brand beyond functionality — into something cinematic, scalable, and future-proof.
- Digital Design
- UX Design
- Brand Identity
- 3D Rendering
- Art Direction
- Web Development
Strategy
Our primary target are builders creating something new, developers, and the wider community. This rebrand and website relaunch aims to reignite Moonbeam with a unifying brand that gives our solutions a higher purpose and rallies our community, new builders, and internal teams behind one singular, inspiring vision.
Visualizing the Multi-Chain Frontier
Moonbeam’s 3D design language captures the surreal terrain of cross-chain innovation. Through a blend of geometric structures and dreamlike landscapes, we created a visual world that echoes the dual nature of its name — part cutting-edge technology, part poetic phenomenon. It’s a space where scientific precision meets otherworldly wonder, embodying both the logic and imagination behind Moonbeam’s mission.
Website
Our goal is to streamline the user experience, making it easier for visitors to quickly find the information they need. By focusing on key areas such as documentation, developer resources, and community updates, we created a more intuitive and efficient platform for all Moonbeam ecosystem participants.
For the motion, we've incorporated several animations under three thematic categories: glimmering heading type, shimmering borders, and rolling monotypes. These micro-animations not only subtly emit the brand's language but also make the website feel more cinematic and premium, thus building brand equity.
