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Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.

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Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.
Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.
Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.
Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.
Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.
Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.

Founded by three brothers to honor their father, NAMESAKE (以父知名) is a dialogue between the ages. Translating to “in the name of the father” in Mandarin, the brand centers its designs around the concept of juxtaposition, sports vs. agriculture, basketball vs. fishing, alongside personal anecdotes from the brothers’ own travel diaries. In doing so, it embraces and reconciles internal differences resulting from the generation gap.

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Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.

Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.
Responsive design, and development for Namesake, a fashion house founded by three brothers and their father as a dialogue between generations.
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