Cadence
While Cadence is fueling athletes all over the world, we’re continuing to fuel the brand. In addition to defining how the brand shows up in key touch points, we’re also defining how Cadence shows up to the community, both on our grids and on the track.
- Brand Identity
- Content Strategy
- Art Direction
- Digital Design
- 3D Rendering
3D Renderings by Matt Jones + Atelier Ali
The Cadence design system began with refinements to the wordmark and typographic palette. We cleaned up the mark with letter-blending curves inspired by the sweat lines of a runner. Our typographic system was then refined in tandem with our graphics system ensuring clear communications across both printed and digital applications.
The centerpiece of our packaging design system is The Cadence Stack, a vertical distribution of information that conveys the components of the Core, Race, Recover hydration system. This stack device is expanded upon for our Fuel Guides and similar use-case applications.
While Cadence is fueling athletes all over the world, we’re continuing to fuel the brand. In addition to defining how the brand shows up in key touch points, we’re also defining how Cadence shows up to the community, both on our grids and on the track.
