Cadence Gel Campaign
Cadence Core 24 Gel launch film: a fully 3D-rendered world where energy gel is formed inside a precision-machined aluminum mold.
- 3D Rendering
- Art Direction
- Content Strategy
2026 PRINT AWARDS First Place Winner: Motion Design
PRINT Awards 2026 winner: First Place, Motion Design, awarded to View Source for the Cadence Core 24 Gel launch campaign.
Outcome and Team
The outcome of the product launch was our client's ideal scenario, a total sell out within the first week of going live. The New York City Marathon is in one week from when I write this. We're hoping to see Cadence Core 24 gels in the hands of those working the hardest out there in the race.
Creative Director: Andrew Rutledge
3D Director and VFX Supervisor: Mael Santiago
Art Director: Edward Tsao
Motion Lead: Annie Chen
Director: Daniel Zafian Sound
Sound Designer:Iker Ramos
Fluid Simulation Engineer: Alvaro Segura
2D Animation: Andres Clerc
Producer: Hamilton Yu
Creative Director at Cadence: Alex Lopez
