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Cadence Gel Campaign

Cadence Core 24 Gel launch film: a fully 3D-rendered world where energy gel is formed inside a precision-machined aluminum mold.

  • 3D Rendering
  • Art Direction
  • Content Strategy
A monolithic machined aluminum block stands alone in a dark 3D environment, its surface finished like a relic from the future.

2026 PRINT AWARDS First Place Winner: Motion Design

PRINT Awards 2026 winner: First Place, Motion Design, awarded to View Source for the Cadence Core 24 Gel launch campaign.

Close-up of the aluminum mold’s milled channels and edges, catching hard studio light.
Close-up of the aluminum mold’s milled channels and edges, catching hard studio light.
A suspended droplet of Cadence gel pulses and stretches mid-air, shaped by unseen magnetic force.
A suspended droplet of Cadence gel pulses and stretches mid-air, shaped by unseen magnetic force.
Macro render of gel filling a cavity under vacuum, its glossy surface rippling with vibration.
Macro render of gel filling a cavity under vacuum, its glossy surface rippling with vibration.
Storyboard frames and 3D viewport captures from View Source’s production of the Cadence Core 24 Gel launch campaign.
Storyboard frames and 3D viewport captures from View Source’s production of the Cadence Core 24 Gel launch campaign.
Sound design BTS from the Cadence Gel Campaign by View Source. All sound effects were made purely manually by analogue effects.
Sound design BTS from the Cadence Gel Campaign by View Source. All sound effects were made purely manually by analogue effects.

Outcome and Team

The outcome of the product launch was our client's ideal scenario, a total sell out within the first week of going live. The New York City Marathon is in one week from when I write this. We're hoping to see Cadence Core 24 gels in the hands of those working the hardest out there in the race.

Creative Director: Andrew Rutledge
3D Director and VFX Supervisor: Mael Santiago
Art Director: Edward Tsao
Motion Lead: Annie Chen
Director: Daniel Zafian Sound
Sound Designer:Iker Ramos
Fluid Simulation Engineer: Alvaro Segura
2D Animation: Andres Clerc
Producer: Hamilton Yu
Creative Director at Cadence: Alex Lopez

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