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Cumulus
Coffee crafted for cold. The Cumulus Machine is a first-of-its-kind coffee maker that brews barista-level cold brew in an instant. Our team was tasked with bring a captivating, Apple-esque teaser site to life in record time, fast-followed by the full e-commerce experience online today.
- UX Design
- Digital Design
- Content Strategy
- 3D Rendering
- Art Direction
- Web Development
Site of The Day — Awwwards
Built for intrigue, the teaser site paired “scrollytelling” with high-impact visuals to position Cumulus as the premium coffee maker for cold brew. The seamless scroll invited discovery while leaving just enough mystery to spark pre-launch buzz.
E-commerce from the grounds up
The full e-commerce site combines elegance and efficiency, featuring PDPs rich with product education and subtle motion interactions that showcase the unique brewing process. Every page prioritizes both aesthetics and usability to convert curiosity into customers.
Stats
- Customers converted to subscription
- 77%
- Subscribers in the first year
- 57k
Modular Content Management
Launching quickly and iteratively required a flexible management system. We built modular components that scale effortlessly, ensuring the site can evolve alongside Cumulus’ product roadmap without sacrificing its polished feel.
Partners
Partners
- Studio Gamma – 3D Machine Rendering
- Mythology – Brand
- RoAndCo – Video production
