First Street
Branding, content, design and development for First Street Foundation, an NYC 501(c)(3) tech nonprofit that quantifies and communicates the impacts of climate risks. First Street’s data is used by leading experts across many industries, government agencies and everyday Americans.
- Brand Identity
- Art Direction
- 3D Rendering
- Digital Design
- UX Design
- Content Strategy
- Web Development
Concept
The concept behind the visual identity system was born from their proprietary risk scoring system, Risk Factor, and the individual data points which power it. Paired with clean typography and a warm color palette, their data shines and speaks to their expertise in climate science.
By the Numbers
161
Likes in the opinion piece on Brand New
Winner
Red Dot Brands & Communication Design 2024
73%
Faster load time of website after redesign
Featured
On The Brand Identity
In the end, it’s a bold and attention-grabbing icon that better conveys the urgency and necessity of a company like First Street to try to do something about the hell in a hand basket trajectory of Earth.
— Armin, Brand New
