Maeve
Founded in 1972, Seattle Chocolate Company approached us following an ambitious rebrand with Young Jerks. The moment we got our first glimpse of Maeve’s new world, we knew this site would be one of our most playful—and most magical—builds yet.
- Digital Design
- UX Design
- Content Strategy
- Conversion Optimization
- Web Development
2026 Webby Winner
We crowned the chocolate bar with a spiral-shaped trophy at the 2026 Webby Awards. View the award here.
UX Strategy & Conversion Optimization
With over 100 products in their catalog, we knew the navigation had to make product discovery both effortless and fun. Early groundwork in clarifying their product taxonomy and filtering laid the foundation, letting us create multiple entry points which invite the exploration of flavors, bundles, and gifts.
A Serious Commitment
Beyond making delicious chocolate, Maeve stands for sustainability and ethical sourcing. Content strategy shaped a narrative that highlights their environmental and humanitarian commitments.
Surprise and Delight
We built delightful moments into every corner of Maeve’s world – chocolate should be an experience, not just a transaction.
Credits
Animation support: Michaela Day
