Clevr
Sip smarter, feel better. Clevr makes absurdly delicious, just-add-water blends, boosted with adaptogens, probiotics and mushrooms for better energy, stress, sleep, and gut health. With a new brand and a product catalog slated to double in size, Clevr approached View Source to rethink their e-commerce site from the ground up.
- Digital Design
- UX Design
- Content Strategy
- Conversion Optimization
- Web Development
By the numbers
40%
Rise in subscription rate
34%
Increase in organic conversion rate
Interactive Branded Moments
The iconic Clevr swirl was the ideal brand moment to bring to life. Generated purely through code, these gradients deftly balance web performance with brand building.
Overhauling Core UX
Stronger navigation and product taxonomy is at the core of new interface, showcased by a mega menu and product cross-linking.
Of Clevr’s many products and landing pages, the “Starter Kit” has remained a key vehicle to usher new customers into their daily ritual. This page – like many others – was revamped to support a growing catalog while also heavily promoting subscription benefits.
View Source have a rare blend of deep creativity & strong technical prowess—they translated our rebrand into a beautiful and highly performant website, which significantly outperformed our prior site, leading to wins across the whole business.
— Hannah Mendoza, founder and CEO
